When I first joined Gatto’s—back when it was called Mike Gatto’s—I made it a priority to address the way we treated women at our stores. I knew firsthand what it was like to be talked down to and I wasn’t going to tolerate that happening to any of our customers. Over time, we became known as the female-friendly auto service provider in Brevard. Now, many years later, women don’t have to be worried about being humiliated when they walk into an auto service shop, but it can still be intimidating and there’s still that lingering suspicion that they’re trying to take advantage of you.
Gatto’s is always looking to make our customers (both men and women) feel comfortable when they do business with us, which is why I’m proud to announce that we’ve joined the network of AskPatty.com Certified Female Friendly® Tire Dealers in North America—the first in Central Florida. Our staff has completed a training and certification process to foster an environment of mutual respect and trust and provide an experience that exceeds women’s expectations.
This is good news for men too, since women often have very high expectations. If you are looking for a place to buy great tires and have your vehicle taken care of by the best mechanics, Gatto’s is for you. If you want to be treated with the respect you deserve, in a facility that is clean, by a staff who are courteous, polite and friendly—you only need to stop by your nearest Gatto’s store and you will find just that.
In addition to the staff training, we’ve also launched a micro-site in conjunction with AskPatty. It’s a single location that provides all the tools and resources most requested by women. You can schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online. It’s a great way to gain the knowledge that allows women (and men, too) to walk into an auto repair shop and make confident, educated decisions about what’s best for them and their vehicles.
So if you’re a lady, I’ll see you at Gatto’s. If you’re a gentleman, I’ll see you at Gatto’s, too. And if you don’t fit into either category, that’s ok, everyone is welcome at Gatto’s.
Pam
