Here’s an item that could be an episode of “Mythbusters” (or maybe it has been – I don’t watch it that often).  If you’ve ever lived up North, or still do part of the year, you may have got in the habit of “warming up your car” by letting it idle for long periods. You may even think that warming up the engine before driving is doing your vehicle a favor.

Busted.

Actually, because of engine efficiency and modern fuel injection (and the elimination of carburetors and chokes) the only possible reason to idle your car is to get the oil circulating, but that only takes 30 seconds.   And here in Florida there’s no reason to “warm up” your car at all.  I know, I’m preaching to the choir.

You can read all about it here.

And I also wanted to remind you about the Michelin Tire deal that’s going on right now.  Buy a set of 4 Michelins at Gatto’s and get a $70 Rebate. That’s pretty sweet.  And with that purchase you get tires that are backed up by Michelin’s new PROMISE PLAN.

Check this out:

30-Day Satisfaction Guarantee
Available on all MICHELIN passenger and light truck replacement tires. If you’re not 100% satisfied, bring the tires and original sales receipt back to the place of purchase within 30 days for a new set of tires.

3-Year Flat Tire Changing Assistance
A qualified service professional will change your flat or provide towing at no charge. In case of a flat tire, simply call 1-888-553-4327 and a qualified professional will change the tire or provide towing up to 150 miles for free. Available 24 hours a day, 365 days a year in the U.S. and Canada.

Limited Mileage Warranty
MICHELIN passenger and light truck tires (replacement and original equipment) are covered by a limited warranty for tread wear.
See Michelin limited mileage warranties

Michelins are always a great deal and with the PROMISE PLAN they’re even better.

So what have we learned? First, idle cars are the devil’s playground (to paraphrase) and you Gotta Go to Gatto’s for a new set of Michelins, get a $70 Rebate and the PROMISE PLAN.

Drive carefully and I’ll see you at Gatto’s.

Pam

Click here to view the email.

Last month, I shared a few of the reasons why being a Gatto’s customer is a good thing. (You can read part one here) Now on with part 2!

We’re all in this together. Bringing your business to Gatto’s means a lot to the local community, too. Healthy local businesses are the backbone of this country, and taking your dollars to big box or chain stores keeps very little in our town.

Understand that the Gatto crews ARE tires, inside and out. We know tires and vehicles, and how best to marry the two to provide you with the optimum in treadwear, braking, handling, comfort, low noise and fuel efficiency. We are extremely well-trained and know how to keep your vehicle running strong and safely for you and your family.

Remember that the Gatto family really is a part of this community. My father Mike Gatto started this business in 1972, my sons Scott and Mike work here, along with my son-in-law Kiwi (another Mike, really, he’s from New Zealand). We all live and work here. We all have families, same as you, and we believe in treating people like we would treat our own spouses, parents, sons and daughters.

Most importantly, when you buy your tires and service from Gatto’s, you show that you place a great deal of importance on getting the best – and more.

I can personally promise that you are getting the best selection and service you will find anywhere, and you will drive away on the best possible tires for your vehicle and budget.

If quality is important to you – and it should be – know that the tires you will find at Gatto’s are made by the best manufacturers in the world and feature advanced technology developed specifically to keep you safe and optimize your vehicle’s performance. Whether you drive a minivan or sports car, you will find only the best tire options here.

The tire recommendations you get here come from people well-trained by the manufacturers and suppliers to know and understand how to best match tires to a customer’s needs. We are not just trying to sell you something; we are working to put the best rubber and replacement parts in your vehicle. Why is that important? Because we want to see you again and again as a customer, but we don’t want you to have to come back complaining about bad tires or a specific service problem that wasn’t addressed.

If you ever have an issue at any Gatto’s store, I want you to talk to me personally. Together we will find an answer. At Gatto’s you can expect us to make good on our promises. On that, you have my personal guarantee.

Drive carefully and I’ll see you at Gatto’s.

Pam

Click here to view the email.