As we come to the end of another challenging year I want to take a moment to speak to you seriously about why you should continue to be our customer.

I want to personally thank you for your loyalty to Gatto’s Tires & Auto Service and making your tire and service purchases here. You have made a smart choice in selecting our stores, and I have every confidence you will not be disappointed.

It’s very tough these days to make confident purchasing choices. Budgets are tight and everyone is trying to make each penny stretch as far as possible. But I want you to know that while there are other options available to you that purport to have “the lowest prices,” the true value of your buying experience today far exceeds whatever you might “save” shopping at cheaper alternatives.

From mass merchants like Walmart and price clubs like Sam’s Club and Costco, there are certainly plenty of places where less expensive tires can be found. National chain stores, too, promise to save you money. But none of these alternatives are as invested in their customers’ well-being as Gatto’s. None are as committed to your safety, and surely none can claim the level of expertise that Gatto’s and our staff holds. Why? Simply put: This store is focused completely on tires and service, and nothing else. Ask yourself this: Do I want to purchase something this important to my well-being, and that of my family, from a place that doesn’t even specialize in tires?

Check out the experience of one of our new customers, June Wright, who had a few disappointments before she found Gatto’s.

Read June Wright’s Testimonial here

Then ask yourself this question: Do I really want to buy the cheapest tires? All tires are not the same. There are many differences in quality and performance between the cheapest tire and the most expensive. When it comes to the only part of your vehicle that touches the road—a connection to the street that is only the size of a standard envelope—do you really want to buy the least expensive tires? Because Gatto’s is a local business, the staff here have a special appreciation for the performance and value customers expect. We know and care and will always deliver the best options for your safety and your wallet.

I have some more reasons to choose Gatto’s and I’ll share them with you in the next “On the Road”. For now, let me wish you and yours the very best during this holiday season.

Pam

PS: We want to thank all of you who participated in the Holiday gift drive to benefit the children in Brevard County’s foster care system. Because of your generosity and the hard work of Brevard C.A.R.E.S. there will be many more smiles on a lot of young faces when the big day arrives.

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How the heck did that happen? It seems like just last week it was summertime. Oh, yeah. This is Florida. Just last week it was.

And holidays mean that you may soon be hitting the road to grandma’s house, or other distant loved ones, so I thought I would remind you to be extra careful during those drives. This is especially true when you are full of turkey, (although some scientists will argue that tryptophan doesn’t really make you sleepy), because fatigue is dangerous.

Here’s some advice from the State of Florida:

When you drive tired, the risk of being involved in a crash goes way up. That’s because not getting enough sleep negatively affects your:

• Reflexes, slowing your reaction time
• Judgment, making it more likely that you’ll make mistakes and take risks
• Concentration, allowing your mind to wander and increasing the chances of being distracted
• Alertness, increasing the chance that you’ll miss important traffic cues
• Mood, putting you in a bad mood and leaving you unmotivated

Research shows that inattention and other mental lapses contribute to as many as 50 percent of all crashes. While fatigue may not be involved in all these crashes, it clearly contributes to many of them.

Follow this link for more words of wisdom from the FDOT.

And for all the lucky recipients on your holiday list, may I suggest a gift card from Gatto’s? It’s always the right color, the right size and fits snugly under any tree. Well, you weren’t actually going to wrap that set of four Michelin Tires, were you?

And remember that all of our Gatto store locations are designated drop-off spots for Brevard Family Partnership’s annual Holiday gift drive that benefits the many children who will not be spending the holidays in their own homes.

You can help by dropping off a new, unwrapped toy, game or gift card for a girl or boy, from infants to teens. Need more info? Visit brevardcares.org or call Brevard C.A.R.E.S. at 321-752-4650.

Drive carefully and I’ll see you at Gatto’s

Pam

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