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	<title>Gatto&#039;s Tires and Auto Service &#187; Newsletters</title>
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		<title>Information is power, folks</title>
		<link>http://www.gattos.com/2010/05/information-is-power-folks/</link>
		<comments>http://www.gattos.com/2010/05/information-is-power-folks/#comments</comments>
		<pubDate>Fri, 21 May 2010 14:13:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=470</guid>
		<description><![CDATA[Sometimes, the “facts” that we carry around in our heads are actually “myths”.  (Although I will admit that yes, Virginia, there is a Santa Claus – bigfoot, not so much.)
That’s why it’s good to revisit the “truth” now and again through the eyes of an unbiased resource, like the analysis released recently by AutoMD.com.
According [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes, the “facts” that we carry around in our heads are actually “myths”.  (Although I will admit that yes, Virginia, there is a Santa Claus – bigfoot, not so much.)</p>
<p><strong>That’s why it’s good to revisit the “truth” now and again through the eyes of an unbiased resource</strong>, like the analysis released recently by AutoMD.com.</p>
<p>According to this report “car owners can save an estimated $300+ a year on average by opting for their local independent repair shop versus the car dealership.”  Well, we knew that, but it’s good to have it confirmed from an outside source.<br />
The report goes on to discuss the</p>
<p><strong><em>Top Five Dealership versus Independent Repair Shop Myths</em></strong>, including:</p>
<ul>
<li>THE WARRANTY MYTH</li>
<li>THE OEM PARTS ARE BETTER MYTH</li>
<li>THE &#8220;CHEAPEST OPTION IS THE BEST OPTION&#8221; MYTH</li>
<li>THE SERVICE RECORDS MYTH</li>
<li>THE RELATIONSHIP MYTH</li>
</ul>
<p>- <a href="http://beta2010.gattos.com/oempro/link.php?URL=aHR0cDovL3d3dy5wcm5ld3N3aXJlLmNvbS9uZXdzLXJlbGVhc2VzL2RlYWxlcnNoaXAtb3ItcmVwYWlyLXNob3AtYXV0b21kY29tLWRlYnVua3MtdG9wLWZpdmUtbXl0aHMtOTM5MTQ5NDkuaHRtbA%3D%3D&amp;Name=&amp;EncryptedMemberID=&amp;CampaignID=93&amp;CampaignStatisticsID=104&amp;Demo=0&amp;Email=jay@brc60.com">read more</a> -</p>
<p>O.K., I know it’s not the mystery of the pyramids, but if you “can save an estimated 25% on your total repair bill” (again, their words), you may want to check it out.<em><br />
</em><br />
Drive carefully and I’ll see you next time at Gatto’s.</p>
<p>Pam</p>
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		<title>Happy Earth Day!</title>
		<link>http://www.gattos.com/2010/04/happy-earth-day/</link>
		<comments>http://www.gattos.com/2010/04/happy-earth-day/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:02:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=449</guid>
		<description><![CDATA[April 22 is Earth Day and since used tires have no place in the environment, we thought we would tell you what happens to the tires that have reached the end of the road.  Of course Gatto’s doesn’t toss them into landfills.  Experts estimate that it could take tens of thousands of years for a [...]]]></description>
			<content:encoded><![CDATA[<p>April 22 is Earth Day and since used tires have no place in the environment, we thought we would tell you what happens to the tires that have reached the end of the road.  Of course Gatto’s doesn’t toss them into landfills.  Experts estimate that it could take <strong>tens of thousands of years for a tire to completely decompose in a landfill.</strong> Some people think they never will.  Since very few of us have lived tens of thousands of years to test the theory, it’s tough to know.  But for the sake of argument, we’ll say it’s a loooong time.</p>
<p><span style="color: #0000ff;">At Gatto’s your worn tires take a trip to the recycling plant, where they end up as recovered rubber, steel and fiber. </span>These materials are then recycled and reused, reducing the carbon footprint for all of us.</p>
<p>So roll on into Gatto’s and roll out with some new tires.  We’ll take care of the old ones. We promise.</p>
<p>Pam</p>
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		<title>Milestones&#8230;</title>
		<link>http://www.gattos.com/2010/01/milestones/</link>
		<comments>http://www.gattos.com/2010/01/milestones/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 14:40:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=418</guid>
		<description><![CDATA[It’s a new decade! Remember when we were all worried about the “Y2K Bug” back in the good old days of 1999? It just shows you that it’s tough to know what you should really be worried about. But it’s easy to know what we should be grateful about. We’re grateful (REALLY) that our customers continue to trust [...]]]></description>
			<content:encoded><![CDATA[<p>It’s a new decade! Remember when we were all worried about the “Y2K Bug” back in the good old days of 1999? It just shows you that it’s tough to know what you should really be worried about. But it’s easy to know what we should be grateful about. <strong>We’re grateful (REALLY) that our customers continue to trust us to give them the best service and products available.</strong></p>
<p>You may be worried that your vehicle is coming up on some milestones—either something simple like an oil change, or something major like the odometer clicking over 100,000 miles—and that, because of the economy, you have been waiting a little longer than you used to for service. We understand. But don’t ignore that little voice in the back of your mind that may be saying, “We’ve been lucky so far, but an ounce of prevention is worth a pound of cure.” Or perhaps your little voice doesn’t speak in clichés, but I’ll bet it still gives good advice.</p>
<p>So now that milestones are at the top of your mind, I’ll remind you about our service, <strong>MilestoneMaintenance</strong>. We can run a report on your vehicle that tells you the manufacturer’s recommendations for any point in the life of your ride. Then our ASE Certified mechanics will explain what steps you should take, if any, and let you know what you need to do to keep your vehicle running smooth and hitting milestones for years to come.</p>
<p>So just remember, if you listen to Gatto’s and your little voice, you’ll have a lot less to worry about as you go through the year. (Just be careful if that voice starts mentioning<br />
anything … not strictly legal … Then you’ll have some BIG things to worry about.)</p>
<p>Pam</p>
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		<title>Wishing You the  Best of the Season</title>
		<link>http://www.gattos.com/2009/12/wishing-you-the-best-of-the-season/</link>
		<comments>http://www.gattos.com/2009/12/wishing-you-the-best-of-the-season/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:29:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=401</guid>
		<description><![CDATA[Another year is wrapping up and what a year it has been.  Lots of people felt the effects of the rough economy and I suppose we all felt a little battered by events.
That’s why I want to offer my wish to you, that this season finds you with family or friends—someplace you can relax [...]]]></description>
			<content:encoded><![CDATA[<p>Another year is wrapping up and what a year it has been.  Lots of people felt the effects of the rough economy and I suppose we all felt a little battered by events.<br />
That’s why I want to offer my wish to you, that this season finds you with family or friends—someplace you can relax and take a deep breath.  A new decade is around the corner.  Let’s all wish for the best, for everyone.</p>
<p><strong>Happy holidays, my friends.</strong>  See you next decade.</p>
<p>-Pam</p>
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		<title>Over the River and Through the Woods</title>
		<link>http://www.gattos.com/2009/11/over-the-river-and-through-the-woods/</link>
		<comments>http://www.gattos.com/2009/11/over-the-river-and-through-the-woods/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 17:03:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=364</guid>
		<description><![CDATA[It&#8217;s the time of year to head over the Indian River and through the Woods at Crooked Mile—to Grandmother&#8217;s house you go. You say grandma doesn&#8217;t live on Merritt Island? Well, think of it as a metaphor. You gotta go to grandma&#8217;s for Thanksgiving and Gatto&#8217;s wants to help you get there.
The ROAD TRIP SPECIAL [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s the time of year to head over the Indian River and through the Woods at Crooked Mile—to Grandmother&#8217;s house you go. You say grandma doesn&#8217;t live on Merritt Island? Well, think of it as a metaphor. You gotta go to grandma&#8217;s for Thanksgiving and Gatto&#8217;s wants to help you get there.</p>
<p>The <strong>ROAD TRIP SPECIAL</strong> is tailor-made for getting to grandma&#8217;s because it&#8217;s designed to get your ride into the kind of shape it takes to get over any river (please use the bridge or causeway) or through any woods (within reason). Don&#8217;t get stranded on the highway with a pumpkin pie cooling in your lap.</p>
<p>Make sure you&#8217;re ready to hit the road with a <strong>ROAD TRIP SPECIAL for only $19.95</strong>.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.gattos.com/ontheroad/158mgg_WB_EmailNov.gif" alt="Road Trip Special $19.95 - Oil Change, Check Brakes, Tire Rotation, Tire Inspection, Check Fluids, Belts and Hoses, Vehicle Maintenance Inspection (Most Cars. +$3.00 Environmental Fee)" /></p>
<p>Here’s a special coupon to help you save.  We don’t usually put coupons in my “On the Road” messages, but think of this one as a Thanksgiving Day (and part of December) present.  How traditional!</p>
<p>I can almost smell the turkey. You say you&#8217;re a vegetarian? I can almost smell the metaphor.<br />
Have a safe and happy Thanksgiving and be careful on the roads.  Turkey or tofu, enjoy!</p>
<p><strong>Pam</strong></p>
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		<title>Great Reasons for Great Tires at Gatto&#8217;s!</title>
		<link>http://www.gattos.com/2009/10/great-reasons-for-great-tires-at-gattos/</link>
		<comments>http://www.gattos.com/2009/10/great-reasons-for-great-tires-at-gattos/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 18:57:16 +0000</pubDate>
		<dc:creator>Gatto&#39;s</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=353</guid>
		<description><![CDATA[As you may know by now, Gatto’s is offering a great deal right now on  Michelin tires.  Click  here for details.
But you may be interested in some good reasons to  buy these great tires at Gatto’s.  I’m glad you asked (we’ll just pretend that  you did).
Tires are the only parts of [...]]]></description>
			<content:encoded><![CDATA[<p>As you may know by now, Gatto’s is offering a <strong>great deal right now on  Michelin tires</strong>.  <a title="http://www.gattos.com/oempro/link.php?URL=aHR0cDovL3d3dy5nYXR0b3MuY29tL2VtYWlsU3BlY2lhbHMvT2N0MDktTWljaGVsaW4uaHRtbA%3D%3D&amp;Name=&amp;EncryptedMemberID=&amp;CampaignID=77&amp;CampaignStatisticsID=&amp;Demo=1&amp;Email=cutefem@juno.com" href="../../oempro/link.php?URL=aHR0cDovL3d3dy5nYXR0b3MuY29tL2VtYWlsU3BlY2lhbHMvT2N0MDktTWljaGVsaW4uaHRtbA%3D%3D&amp;Name=&amp;EncryptedMemberID=&amp;CampaignID=77&amp;CampaignStatisticsID=&amp;Demo=1&amp;Email=cutefem@juno.com">Click  here for details</a>.</p>
<p>But you may be interested in some good reasons to  buy these great tires at Gatto’s.  I’m glad you asked (we’ll just pretend that  you did).</p>
<p><strong>Tires are the only parts of your car that touch the ground</strong></p>
<p>The same passion for excellence that goes into tires Michelin makes for  championship winning race cars goes into the tires they make for your car.  Michelin® tires give you confidence to enjoy the road, while helping to keep you  safe behind the wheel.</p>
<p>Visit the Michelin website for more info on tire care, check out their buying  guides and take a refresher course on how to change a tire (just one of the  interactive guides on this page: <a title="http://www.gattos.com/oempro/link.php?URL=aHR0cDovL3d3dy5taWNoZWxpbm1hbi5jb20vdGlyZS1jYXJlL3RpcmUtYmFzaWNzLw%3D%3D&amp;Name=&amp;EncryptedMemberID=&amp;CampaignID=77&amp;CampaignStatisticsID=&amp;Demo=1&amp;Email=cutefem@juno.com" href="../../oempro/link.php?URL=aHR0cDovL3d3dy5taWNoZWxpbm1hbi5jb20vdGlyZS1jYXJlL3RpcmUtYmFzaWNzLw%3D%3D&amp;Name=&amp;EncryptedMemberID=&amp;CampaignID=77&amp;CampaignStatisticsID=&amp;Demo=1&amp;Email=cutefem@juno.com">http://www.michelinman.com/tire-care/tire-basics/</a>).</p>
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		<title>Fall is on the way</title>
		<link>http://www.gattos.com/2009/09/fall-is-on-the-way/</link>
		<comments>http://www.gattos.com/2009/09/fall-is-on-the-way/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:28:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=320</guid>
		<description><![CDATA[And you&#8217;ll fall for the deal that&#8217;s  coming in October.
October is almost here.  You know what that means.  It’s time to plan this  year’s Halloween costume, maybe drive up north to watch the leaves change  colors, and of course get ready for the super deal that Gatto’s and  MICHELIN® are putting [...]]]></description>
			<content:encoded><![CDATA[<h3>And you&#8217;ll fall for the deal that&#8217;s  coming in October.</h3>
<p>October is almost here.  You know what that means.  It’s time to plan this  year’s Halloween costume, maybe drive up north to watch the leaves change  colors, and of course get ready for <strong>the super deal that Gatto’s and  MICHELIN® </strong>are putting together.</p>
<p>I can’t tell you the specifics yet (something about the National Secrets Act,  or some such thing), but if your passenger vehicle or light truck could benefit  from a new set of the longest-lasting and most fuel efficient tires in this  category*, then <span style="color: #ff0000;">mark October 1 with a big red box</span> and  get ready to save on MICHELIN® tires at Gatto’s.</p>
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		<title>Cash for Non-Clunkers, Helping the Economy, One Customer at A Time</title>
		<link>http://www.gattos.com/2009/08/cash-for-non-clunkers-helping-the-economy-one-customer-at-a-time/</link>
		<comments>http://www.gattos.com/2009/08/cash-for-non-clunkers-helping-the-economy-one-customer-at-a-time/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 16:03:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=138</guid>
		<description><![CDATA[The Cash for Clunkers program has been moving some metal off car dealer lots and that could be good for the economy. But you never know what kind of unintended consequences there might be with a new program. It might not be a good move for the folks who had a nice reliable clunker that [...]]]></description>
			<content:encoded><![CDATA[<p>The Cash for Clunkers program has been moving some metal off car dealer lots and that could be good for the economy. But you never know what kind of unintended consequences there might be with a new program. It might not be a good move for the folks who had a nice reliable clunker that was paid off, since they will be trading it for a car payment. This is especially true if the new car they buy does not get significantly better gas mileage than their trade-in. That was supposed to be the point.  </p>
<p>And how about all of you who have a car that doesn’t even qualify because it’s too new or too fuel-efficient? <strong>Gatto’s wants to give you a little cash stimulus to help you keep your ride on the road.</strong></p>
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		<title>Thank you to those who protect and serve</title>
		<link>http://www.gattos.com/2009/07/thank-you-to-those-who-protect-and-serve/</link>
		<comments>http://www.gattos.com/2009/07/thank-you-to-those-who-protect-and-serve/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 14:17:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/blog/?p=89</guid>
		<description><![CDATA[In July and until the end of August, Gatto’s is proud to offer a special deal to the men and women who work to keep us all safe.  We’re calling it the “To Protect and Service Sale” and so if you work in law enforcement or fire protection, or if you are a family [...]]]></description>
			<content:encoded><![CDATA[<p>In July and until the end of August, Gatto’s is proud to offer a special deal to the men and women who work to keep us all safe.  We’re calling it the “To Protect and Service Sale” and so if you work in law enforcement or fire protection, or if you are a family member of one of these brave folks, we want to give you <strong>an extra $15 off any alignment and $40 off when you purchase a set of Toyo tires. </strong></p>
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		<title>We&#8217;re in the top 50, but our customers are still #1</title>
		<link>http://www.gattos.com/2009/06/were-in-the-top-50-but-our-customers-are-still-1/</link>
		<comments>http://www.gattos.com/2009/06/were-in-the-top-50-but-our-customers-are-still-1/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 14:08:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/blog/?p=83</guid>
		<description><![CDATA[It’s always nice to get noticed. And Spacecoast Business magazine recently noticed us in a big way—by naming Gatto’s one of the 50 Most Influential Businesses in Brevard County.  That’s nice.  
But like any award the real importance is that we have once again been recognized as a business that takes care of [...]]]></description>
			<content:encoded><![CDATA[<p>It’s always nice to get noticed. And <em>Spacecoast Business</em> magazine recently noticed us in a big way—by naming Gatto’s one of the 50 Most Influential Businesses in Brevard County.  That’s nice.  </p>
<p>But like any award the real importance is that we have once again been recognized as a business that takes care of its customers by providing great service and great products, year after year.  </p>
<p>That’s why we’re here, and as long as you agree, that’s why you’ll keep coming back.  And that’s why we want to thank you. Again. Thank you.</p>
<p><a href="http://scbmagazine.com/viewer/issue/2009-04/">Click here to see an electronic version of the magazine</a></p>
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