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	<title>Gatto&#039;s Tires and Auto Service</title>
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	<link>http://www.gattos.com</link>
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		<title>Summer&#8217;s heating up and so is this deal on MICHELIN tires.</title>
		<link>http://www.gattos.com/2010/07/summers-heating-up-and-so-is-this-deal-on-michelin-tires/</link>
		<comments>http://www.gattos.com/2010/07/summers-heating-up-and-so-is-this-deal-on-michelin-tires/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 18:16:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=474</guid>
		<description><![CDATA[If there&#8217;s anything better than getting a great deal on 4 Michelin brand tires from Gatto&#8217;s, featuring tender loving care from our ASE Certified Technicians, it&#8217;s getting all that and a $70 debit card.
As you can see below, this deal is only good from July 8—August 9, 2010, so mark your calendar and come on [...]]]></description>
			<content:encoded><![CDATA[<p>If there&#8217;s anything better than getting a great deal on <strong>4 Michelin brand tires</strong> from Gatto&#8217;s, featuring tender loving care from our ASE Certified Technicians, it&#8217;s getting all that and a <strong>$70 debit card</strong>.</p>
<p>As you can see below, this deal is only good from July 8—August 9, 2010, so mark your calendar and come on in.</p>
<p><a href="http://www.gattos.com/emailSpecials/July_10_Mich.html"><img src="http://www.gattos.com/emailSpecials/Mich.jpg" alt="Buy 4 Michelin Tires, get $70." width="440" height="308" /></a></p>
]]></content:encoded>
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		<title>Information is power, folks</title>
		<link>http://www.gattos.com/2010/05/information-is-power-folks/</link>
		<comments>http://www.gattos.com/2010/05/information-is-power-folks/#comments</comments>
		<pubDate>Fri, 21 May 2010 14:13:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=470</guid>
		<description><![CDATA[Sometimes, the “facts” that we carry around in our heads are actually “myths”.  (Although I will admit that yes, Virginia, there is a Santa Claus – bigfoot, not so much.)
That’s why it’s good to revisit the “truth” now and again through the eyes of an unbiased resource, like the analysis released recently by AutoMD.com.
According [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes, the “facts” that we carry around in our heads are actually “myths”.  (Although I will admit that yes, Virginia, there is a Santa Claus – bigfoot, not so much.)</p>
<p><strong>That’s why it’s good to revisit the “truth” now and again through the eyes of an unbiased resource</strong>, like the analysis released recently by AutoMD.com.</p>
<p>According to this report “car owners can save an estimated $300+ a year on average by opting for their local independent repair shop versus the car dealership.”  Well, we knew that, but it’s good to have it confirmed from an outside source.<br />
The report goes on to discuss the</p>
<p><strong><em>Top Five Dealership versus Independent Repair Shop Myths</em></strong>, including:</p>
<ul>
<li>THE WARRANTY MYTH</li>
<li>THE OEM PARTS ARE BETTER MYTH</li>
<li>THE &#8220;CHEAPEST OPTION IS THE BEST OPTION&#8221; MYTH</li>
<li>THE SERVICE RECORDS MYTH</li>
<li>THE RELATIONSHIP MYTH</li>
</ul>
<p>- <a href="http://beta2010.gattos.com/oempro/link.php?URL=aHR0cDovL3d3dy5wcm5ld3N3aXJlLmNvbS9uZXdzLXJlbGVhc2VzL2RlYWxlcnNoaXAtb3ItcmVwYWlyLXNob3AtYXV0b21kY29tLWRlYnVua3MtdG9wLWZpdmUtbXl0aHMtOTM5MTQ5NDkuaHRtbA%3D%3D&amp;Name=&amp;EncryptedMemberID=&amp;CampaignID=93&amp;CampaignStatisticsID=104&amp;Demo=0&amp;Email=jay@brc60.com">read more</a> -</p>
<p>O.K., I know it’s not the mystery of the pyramids, but if you “can save an estimated 25% on your total repair bill” (again, their words), you may want to check it out.<em><br />
</em><br />
Drive carefully and I’ll see you next time at Gatto’s.</p>
<p>Pam</p>
]]></content:encoded>
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		<title>Here&#8217;s the deal.</title>
		<link>http://www.gattos.com/2010/05/heres-the-deal/</link>
		<comments>http://www.gattos.com/2010/05/heres-the-deal/#comments</comments>
		<pubDate>Wed, 05 May 2010 20:52:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=458</guid>
		<description><![CDATA[Mom took good care of you when you were little. She made sure the tires on your stroller were properly inflated, she checked regularly to see if your diapers needed rotating and she kept your little engine running with lots of oatmeal and fresh fruit.  Now Mother’s Day is coming up – FAST.
So send [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gattos.com/emailSpecials/May_10_Mom.html"><img class="alignright" src="http://www.gattos.com/emailSpecials/129mgg_WB_EmailMay.gif" alt="Buy a set of new michelin tires and get a $70 prepaid MasterCard" /></a>Mom took good care of you when you were little. She made sure the tires on your stroller were properly inflated, she checked regularly to see if your diapers needed rotating and she kept your little engine running with lots of oatmeal and fresh fruit.  Now Mother’s Day is coming up – FAST.</p>
<p><strong>So send Mom a big bouquet and bask in the sunny knowledge that you are a “good kid”.</strong></p>
<p>And then come on into Gatto’s and <span style="color: #666699;"><strong>get a $70 Prepaid MasterCard when you buy a set of MICHELIN tires</strong></span>.  Mom’s happy, you get paid back, your car gets a new set of MICHELIN tires and your siblings will continue to be jealous of the child “who Mom always liked best.”  Hey, can you help it if you’re perfect?</p>
<p><strong>Get a $70 Prepaid MasterCard® Card </strong>when you buy any set of four new MICHELIN® brand passenger or light truck tires and submit your redemption form.<br />
Offer valid through May 31, 2010.</p>
<p>(See store for details.)</p>
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		<title>Happy Earth Day!</title>
		<link>http://www.gattos.com/2010/04/happy-earth-day/</link>
		<comments>http://www.gattos.com/2010/04/happy-earth-day/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:02:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=449</guid>
		<description><![CDATA[April 22 is Earth Day and since used tires have no place in the environment, we thought we would tell you what happens to the tires that have reached the end of the road.  Of course Gatto’s doesn’t toss them into landfills.  Experts estimate that it could take tens of thousands of years for a [...]]]></description>
			<content:encoded><![CDATA[<p>April 22 is Earth Day and since used tires have no place in the environment, we thought we would tell you what happens to the tires that have reached the end of the road.  Of course Gatto’s doesn’t toss them into landfills.  Experts estimate that it could take <strong>tens of thousands of years for a tire to completely decompose in a landfill.</strong> Some people think they never will.  Since very few of us have lived tens of thousands of years to test the theory, it’s tough to know.  But for the sake of argument, we’ll say it’s a loooong time.</p>
<p><span style="color: #0000ff;">At Gatto’s your worn tires take a trip to the recycling plant, where they end up as recovered rubber, steel and fiber. </span>These materials are then recycled and reused, reducing the carbon footprint for all of us.</p>
<p>So roll on into Gatto’s and roll out with some new tires.  We’ll take care of the old ones. We promise.</p>
<p>Pam</p>
]]></content:encoded>
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		<title>You asked for it and now you&#8217;re going to get it.</title>
		<link>http://www.gattos.com/2010/04/these-days-it%e2%80%99s-becoming-more-and-more-about-working-together-2/</link>
		<comments>http://www.gattos.com/2010/04/these-days-it%e2%80%99s-becoming-more-and-more-about-working-together-2/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 14:48:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=445</guid>
		<description><![CDATA[Does this sound familiar?  “What a strange winter in Florida.  When is it ever going to warm up?”  Was that you about a month ago? (We admit that we may have said something similar.)  Well, we got our wish.
It’s plenty warm and it’s going to get more so.
But no worries.  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gattos.com/emailSpecials/Mar_10_Mech_JC_sans90days.html"><img class="alignright" title="Jumper Cables" src="http://www.gattos.com/emailSpecials/125mgg_WB_EmailApril.gif" alt="$19.95  +Freon Air Conditioning Special! " width="179" height="292" /></a>Does this sound familiar?  “What a strange winter in Florida.  When is it ever going to warm up?”  Was that you about a month ago? (We admit that we may have said something similar.)  Well, we got our wish.</p>
<p>It’s plenty warm and it’s going to get more so.</p>
<p>But no worries.  You only have to give your AC a little TLC and everything will be AOK.  Gatto’s is having a special on Air Conditioning Maintenance that will keep you from experiencing the world from the perspective of a pizza in a wood-fired oven (you know the feeling).  Don’t get baked, get to Gatto’s.  What a cool idea.</p>
<h3><span style="color: #0000ff;">$19.95<br />
+Freon</span></h3>
<h3><span style="color: #0000ff;">Air Conditioning Special!</span></h3>
<ul>
<li>ASE Certified Repair Specialist</li>
<li>Performance test your system</li>
<li>Leak test all connections</li>
<li>Check drive belts &amp; hoses</li>
<li>Check heating &amp; cooling systems</li>
<li><em>Minimum Warranty: 12 months or 12,000 miles, whichever comes first</em></li>
</ul>
<p>(See store for details.)</p>
]]></content:encoded>
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		<title>Since it&#8217;s St. Patrick&#8217;s Day&#8230;</title>
		<link>http://www.gattos.com/2010/03/since-its-st-patricks-day/</link>
		<comments>http://www.gattos.com/2010/03/since-its-st-patricks-day/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:36:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=432</guid>
		<description><![CDATA[Since it&#8217;s St. Patrick’s Day, we thought we would do a one-day offer to celebrate:
It&#8217;s a perfect day to paint your car green!
All green cars get $5 Off an oil change. Also any car being driven by a leprechaun, or any vehicle being driven by a person of Irish descent, or by any person who [...]]]></description>
			<content:encoded><![CDATA[<p>Since it&#8217;s St. Patrick’s Day, we thought we would do a one-day offer to celebrate:</p>
<p>It&#8217;s a perfect day to paint your car green!</p>
<p>All green cars get $5 Off an oil change. Also any car being driven by a leprechaun, or any vehicle being driven by a person of Irish descent, or by any person who has heard of Ireland.  <span style="color: #339966;"><strong>Basically, anyone who needs an oil change can get $5 off on St. Patty’s Day.</strong></span> Saving a little green is good any day. You just got lucky.</p>
<p>Bring in a copy of this email and get your five bucks off any oil change, today only at Gatto&#8217;s!</p>
<p>Pam</p>
]]></content:encoded>
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		<title>These days, it’s becoming more and more about working together.</title>
		<link>http://www.gattos.com/2010/03/these-days-it%e2%80%99s-becoming-more-and-more-about-working-together/</link>
		<comments>http://www.gattos.com/2010/03/these-days-it%e2%80%99s-becoming-more-and-more-about-working-together/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:19:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=429</guid>
		<description><![CDATA[
Yeah, we’re rugged individualists and most of the time we get along just fine, thank you.  But sometimes we run into circumstances where we appreciate a little help.
You swim out into the ocean and get swept up in a rip current.  It’s not your fault, and it’s nice to know the life guard [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gattos.com/emailSpecials/Mar_10_Mech_JC_sans90days.html"><img class="alignright" src="http://www.gattos.com/emailSpecials/121mgg_WB_EmailMarch.gif" alt="" width="179" height="292" /></a></p>
<p>Yeah, we’re rugged individualists and most of the time we get along just fine, thank you.  But sometimes we run into circumstances where we appreciate a little help.</p>
<p>You swim out into the ocean and get swept up in a rip current.  It’s not your fault, and it’s nice to know the life guard has an eye on you and will get to you before you sink.   You are building a barn on your patch of good bottom land and the neighbors show up to help raise the walls.  Well, we hear that still occurs up in Amish country.</p>
<p>It doesn’t happen as much anymore, but if you ever run into a situation where your battery is suddenly dead, or you are in the position to help someone who has a dead battery, then a trusty set of jumper cables are just the ticket.  Now, if there was only a way to get a set of these handy devices for free…</p>
<p><span style="color: #ff0000;">Guess what?</span></p>
<p><strong>Right now and for a limited time when you buy a set of new Michelin Tires you will get a set of jumper cables for FREE.</strong></p>
<p>That way you not only get high quality tires that deliver miles and miles of driving pleasure, you also get a way to help a friend &#8212; or a daughter &#8212; or a complete stranger with a jumpstart using your <strong>FREE jumper cables from Gatto’s</strong>.  That’s mighty neighborly of you.</p>
<p>(See store for details.)</p>
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		<title>It’s almost Washington’s birthday. You may be due to save some Lincolns on an oil change.</title>
		<link>http://www.gattos.com/2010/02/it%e2%80%99s-almost-washington%e2%80%99s-birthday-you-may-be-due-to-save-some-lincolns-on-an-oil-change/</link>
		<comments>http://www.gattos.com/2010/02/it%e2%80%99s-almost-washington%e2%80%99s-birthday-you-may-be-due-to-save-some-lincolns-on-an-oil-change/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 14:39:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=414</guid>
		<description><![CDATA[
You’ve been busy with the usual stuff.  Chopping down cherry trees, tossing coins across the Potomac, crossing the Delaware to catch the Hessians off guard.
But no doubt you’ve also taken the time to get your oil changed at Gatto’s.  We cannot tell a lie, that’s smart.  Because a well-maintained ride will keep [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gattos.com/emailSpecials/Feb_10_Pennzoil.html"><img class="alignright" title="4th Oil Change Free" src="http://www.gattos.com/emailSpecials/131mgg_WB_EmailJune.gif" alt="" width="184" height="290" /></a></p>
<p>You’ve been busy with the usual stuff.  <strong>Chopping down cherry trees, tossing coins across the Potomac, crossing the Delaware to catch the Hessians off guard.</strong></p>
<p>But no doubt you’ve also taken the time to get your oil changed at Gatto’s.  We cannot tell a lie, that’s smart.  Because a well-maintained ride will keep you going longer.  And if you’ve already made that smart move three times, then guess what?</p>
<p><span style="color: #ff0000;">It’s time to cash in.</span></p>
<p>Remember?</p>
<p><strong>Your 4th Pennzoil Oil Change (of equal value) is FREE at Gatto’s.</strong></p>
<p>So some of you are due to save a few Lincolns, a couple of Washingtons and a bunch of little Lincolns (depending on the value of your FREE deal).</p>
<p><strong>Happy Presidents Day and “oil” to the chief.</strong></p>
<p>(See store for details.)</p>
]]></content:encoded>
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		<title>Milestones&#8230;</title>
		<link>http://www.gattos.com/2010/01/milestones/</link>
		<comments>http://www.gattos.com/2010/01/milestones/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 14:40:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=418</guid>
		<description><![CDATA[It’s a new decade! Remember when we were all worried about the “Y2K Bug” back in the good old days of 1999? It just shows you that it’s tough to know what you should really be worried about. But it’s easy to know what we should be grateful about. We’re grateful (REALLY) that our customers continue to trust [...]]]></description>
			<content:encoded><![CDATA[<p>It’s a new decade! Remember when we were all worried about the “Y2K Bug” back in the good old days of 1999? It just shows you that it’s tough to know what you should really be worried about. But it’s easy to know what we should be grateful about. <strong>We’re grateful (REALLY) that our customers continue to trust us to give them the best service and products available.</strong></p>
<p>You may be worried that your vehicle is coming up on some milestones—either something simple like an oil change, or something major like the odometer clicking over 100,000 miles—and that, because of the economy, you have been waiting a little longer than you used to for service. We understand. But don’t ignore that little voice in the back of your mind that may be saying, “We’ve been lucky so far, but an ounce of prevention is worth a pound of cure.” Or perhaps your little voice doesn’t speak in clichés, but I’ll bet it still gives good advice.</p>
<p>So now that milestones are at the top of your mind, I’ll remind you about our service, <strong>MilestoneMaintenance</strong>. We can run a report on your vehicle that tells you the manufacturer’s recommendations for any point in the life of your ride. Then our ASE Certified mechanics will explain what steps you should take, if any, and let you know what you need to do to keep your vehicle running smooth and hitting milestones for years to come.</p>
<p>So just remember, if you listen to Gatto’s and your little voice, you’ll have a lot less to worry about as you go through the year. (Just be careful if that voice starts mentioning<br />
anything … not strictly legal … Then you’ll have some BIG things to worry about.)</p>
<p>Pam</p>
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		<title>New Year, New Decade, New Tires? Nice.</title>
		<link>http://www.gattos.com/2010/01/new-year-new-decade-new-tires-nice/</link>
		<comments>http://www.gattos.com/2010/01/new-year-new-decade-new-tires-nice/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 17:34:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offers]]></category>

		<guid isPermaLink="false">http://www.gattos.com/?p=403</guid>
		<description><![CDATA[
New Year’s Resolutions
This year:

Make sure your tires stay fully inflated for a safe ride and better tread wear
Resolve to change your oil every 3 months or 3,000 miles
Follow your carmaker’s recommended service intervals
Never ignore a “service engine” light
Become a “zen master” driver, with smooth accelerations, and no hard stops.  You’ll get better gas mileage [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://www.gattos.com/emailSpecials/10mgg115_WB_Email_Jan.gif" alt="Buy 4 Michelin tires and get one free regular oil change and free Road Hazard Coverage" /></p>
<p>New Year’s Resolutions</p>
<p>This year:</p>
<ul>
<li>Make sure your tires stay fully inflated for a safe ride and better tread wear</li>
<li>Resolve to change your oil every 3 months or 3,000 miles</li>
<li>Follow your carmaker’s recommended service intervals</li>
<li>Never ignore a “service engine” light</li>
<li>Become a “zen master” driver, with smooth accelerations, and no hard stops.  You’ll get better gas mileage and put less strain on your engine and brakes.  You may even lower your blood pressure.</li>
<li>Always check to see if your auto repair facility has been voted the “Top Shop” in North America* before entrusting your ride to their care.</li>
</ul>
<p>*Oddly enough, Gatto’s has won this distinction!</p>
<p>Right now for a limited time, <strong><span style="color: #ff0000;">when you buy 4 Michelin tires</span></strong> Gatto’s will treat your vehicle to <span style="color: #ff0000;"><strong>one FREE regular oil change</strong></span> and <strong><span style="color: #ff0000;">FREE Road Hazard Coverage</span></strong> for as long as you own your Michelin Tires.</p>
<p>Happy New Tires!</p>
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